IBM Icons

IBM’s Smarter Planet campaign uses these icons to show the way their technology serves different market segments. Creating variations on a theme is a good visual comms technique. My favourites are “Intelligence”, “Cities”, and “Rail”.

IBM Smarter Planet Icons

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One response to “IBM Icons

  1. Nice, food and water are my favorite icons. IBM has been working in very nice design in the front page. This campaign is clever beacsue the use of colors different from the regular color combinations, is an unique feeling to its design.

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