Wine Visualized

The SAQ (Société des alcools du Québec) – the state-owned alcohol monopoly – updated its store in my hometown, complete with a brilliant colour-coded system for picking wines. I have never chosen wine based on anything but price and label-design, so this is god-sent. A beautiful booklet lays out the various “taste profiles” and the foods they ought to be paired with. Once you’ve picked the bottle, you apply the appropriate sticker as a reminder. Here’s a screenshot from the website:

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